The no-makeup selfie is taking over Instagram and Facebook, and we couldn’t be more happy. For years, makeup companies have been advertising their products to women and have succeeded in making them believe they aren’t beautiful without slathering on pounds of makeup.

However, a new movement has emerged and women have taken back their power. They know that our real worth isn’t based on what we look like, and that self-love is the newest form of beauty.

The women below have done the no-makeup selfie challenge to show women everywhere that it’s okay to be natural. It’s okay to walk out of the house without spending an hour putting makeup on. It’s okay to love yourself as you are. We hope these photos inspire you to ditch the makeup (even if it’s just for a day) and let your natural beauty shine!

Here’s how the no-makeup selfie is changing the world:

1. This woman definitely makes the no-makeup challenge look good! Sometimes it’s nice to just let your face breathe and allow your natural beauty to shine.

 

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A post shared by Official IG of Toria Nichole? (@torianicholexoxo) on

2. Even Miss Georgia 2018 decided to post a no-makeup selfie. Way to represent all the natural beauties out there!

 

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3. Being natural is being free. Free from society’s crazy expectations of what a woman “should” look like.

 

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A post shared by Areesha Kamran | Blog (@areesha_kamrann) on

4. This girl is rockin’ the natural look!

 

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A post shared by CHLOE (@lolly_bloody) on

5. Every woman should feel confident in her own skin, because you’re already beautiful without makeup. 🙂

 

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A post shared by Courtney Lando (Ash) (@innerbeautybycourtney) on

stop wearing makeup

6. Natural is beautiful.

 

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A post shared by Twitch Gamergirl (@asevera_tv) on

7. “When did real faces become bad?! When did real looking skin became our enemy?”

 

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A post shared by Teodora (@teolite) on

8. Nothing like a day at the beach to show off your no-makeup look!

 

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A post shared by Abbey? | Fitness & Nutrition (@abbeymateo) on

9. Not only is this woman an amazing poet and person all around, but she regularly shows her face without makeup on social media, empowering women everywhere.

 

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A post shared by Janne Robinson (@jannerobinson) on

It’s important to love the skin you’re in, and one of the best ways to do that is to go makeup free! Plus, going without makeup comes with a lot of health benefits as well. Not only will your pores have a chance to breathe without makeup clogging them, but studies show that going without it can increase your confidence and self-esteem. By learning to love yourself without a made up face, you can be more authentic in your interactions and relationship with yourself. So, try the natural look out; you might be surprised how good it feels!

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