Tag: color psychology

You may not think twice about the colors of certain objects you see throughout the day. But colors have a very powerful effect on human behavior. Indeed, they influence mood and even buying habits. Marketers study which colors will convert shoppers into buyers. And psychologists use color in order to diagnose mood disorders and even attempt to improve the moods of their patients.  Think about this. When you go outside and look up at blue skies or relax on the beach and stare out at blue waters, you probably feel relaxed and…